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Title

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Director of Digital Strategies

Description

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We are looking for a Director of Digital Strategies to lead and develop the company's digital initiatives. The candidate will be responsible for creating and executing comprehensive digital strategies that enhance online presence, increase customer engagement, and optimize digital marketing efforts. This role requires strategic thinking, leadership skills, and a deep understanding of digital technologies and trends. The director will work closely with marketing, IT, and product teams to ensure digital initiatives align with business goals and customer needs. Responsibilities include market analysis, budget management, digital campaign optimization, and implementation of new technologies. We seek a professional with proven experience in digital marketing, strategic planning, and team management who can drive innovation and achieve measurable results.

Responsibilities

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  • Developing and executing digital strategies
  • Managing digital marketing campaigns
  • Analyzing digital data and market trends
  • Coordinating with marketing and IT teams
  • Optimizing the company's online presence
  • Managing budgets for digital projects
  • Implementing new digital technologies
  • Training and leading the digital marketing team
  • Monitoring competitive environment
  • Reporting results to senior management

Requirements

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  • Bachelor's degree in marketing, business, or related field
  • Minimum 5 years experience in digital marketing or strategies
  • Experience in team and project management
  • Strong analytical skills and proficiency with digital tools
  • Excellent communication and presentation skills
  • Knowledge of SEO, SEM, social media, and digital advertising
  • Ability to work in a dynamic environment
  • Creativity and innovative thinking
  • Strategic planning and execution skills
  • English proficiency is a plus

Potential interview questions

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  • What is your experience with developing digital strategies?
  • How do you manage teams and projects in the digital sphere?
  • Which digital channels have you successfully used?
  • How do you measure the effectiveness of digital campaigns?
  • How do you handle rapidly changing digital trends?
  • Can you provide an example of a successful digital campaign you led?